Charles Troedel Archive, episode 7 of the podcast series Look history in the eye explores nineteenth century Melbourne through the lens of advertising.
These images held up a mirror to society, providing a social commentary on the public and private spheres of colonial Australia. Many of the images were fun and frivolous, brilliantly capturing Marvellous Melbourne and the budding consumer culture emerging in the colonies. But behind the colour and spectacle, the Troedel archive also covers some more sobering themes and unscrupulous practices.
This talk by author Amanda Scardamaglia was originally presented for Melbourne Design Week 2022. You can watch the slide show presentation on our YouTube channel here.
Episode 7: Charles Troedel Archive: Advertising and marketing in Marvellous Melbourne
By Public Record Office Victoria