Last updated:

June 28, 2022
Charles Troedel Archive

Charles Troedel Archive, episode 7 of the podcast series Look history in the eye explores nineteenth century Melbourne through the lens of advertising.

These images held up a mirror to society, providing a social commentary on the public and private spheres of colonial Australia. Many of the images were fun and frivolous, brilliantly capturing Marvellous Melbourne and the budding consumer culture emerging in the colonies. But behind the colour and spectacle, the Troedel archive also covers some more sobering themes and unscrupulous practices.

This talk by author Amanda Scardamaglia was originally presented for Melbourne Design Week 2022. You can watch the slide show presentation on our YouTube channel here

Episode 7: Charles Troedel ArchiveAdvertising and marketing in Marvellous Melbourne

Duration: 36min

By Public Record Office Victoria


Charles Troedel Archive podcast credits

From the podcast series ‘Look history in the eye’

Written and presented by Amanda Scardamaglia

Produced by Public Record Office Victoria

Music by Jack Palmer

View the original records

If you'd like to see all the beautiful 19th century illustrations, while listening to Amanda's talk, watch the slideshow video here:

Charles Troedel Archive is part of Look history in the eye, available on Spotify, Google Play and Apple Podcasts. 

Aboriginal and Torres Strait Islander Peoples should be aware the collection and website may contain images, voices and names of deceased persons.

Material in the Public Record Office Victoria archival collection contains words and descriptions that reflect attitudes and government policies at different times which may be insensitive and upsetting.

PROV provides advice to researchers wishing to access, publish or re-use records about Aboriginal Peoples.