Communications Officer Tara Oldfield

Author: Tara Oldfield

Communications Officer

NOTE the festival has been postponed but we can still enjoy these fabulous photographs...

The Melbourne Food and Wine Festival takes place in March each year providing an opportunity to celebrate all the food and wine that Melbourne has to offer. Events range from cake displays, wine tasting, vegan dinners and much much more.

To get your taste buds going we've searched our Public Transport Photo Collection for the many food and drink brands and products being advertised around 100 years ago (circa 1920s- circa 1939) on train station billboards across Victoria. Some familiar brands like SPC and White Crow appear, as do a few less recognisable products like the old Robur Tea. Also of note is that alcoholic beverages were being touted as health products, for instance Abbots Lager 'for health'. All feature beautiful artwork, including by the famous Percy Trompf, well known for his commercial travel posters.  
 

Advertising for ETA Table Margarine, VPRS 12800/ P3 item ADV 1928

 

Hoarding advertising Abbots Lager Point Nepean Road Chelsea, VPRS 12800/P3 item ADV 0134

 

Advertising hoarding for Wolfe's Schnapps, Sandringham, VPRS 12800/P3 item ADV 0142

 

Advertising hoarding for Lifeguard Milk, Richmond, VPRS 12800/P3 item ADV 0155

 

Johnnie Walker scotch whisky cut out advertisement, VPRS 12800/ P3 item ADV 0432

 

Railway hoarding advertising dried fruits at Chapel Street Windsor, VPRS 12800/P3 item ADV 0246

 

Cabinet with advertising poster for SPC canned fruits, VPRS 12800/P3 item ADV 0554

 

Advertising hoarding for Robur Tea, VPRS 12800/P3 item ADV 0772

 

Advertising hoarding for Cadbury Fry Pascall, VPRS 12800/P3 item ADV 0845

 

Platform hoarding for Dickies Towels, Milk and White Crow at Newmarket, VPRS 12800/P3 item ADV 1229

 

Hoarding for Hutton's Bacons retaining wall, Princes Bridge, VPRS 12800/P3 item ADV 1370

 

Advertising hoarding for McWilliams Yendarra Sherry, VPRS 12800/P3 item ADV 1782

 

Advertising hoarding for Orlando Wines, artwork by Trompf, VPRS 12800/P3 item ADV 1778

 

Hungry, thirsty, yet? Check out the Melbourne Food and Wine Festival program here.